ADV6305 Site Map

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• Spring 1999 Grades

• Course Housekeeping                                        
• Announcements                                                              
• Open Lab Hours                            
• Study Guides
• Current Grades
• Your Feedback Please
• Course Evaluation Form
• Quick E-mail to Dr. Lancaster
• Obtaining Course Material
• ADplus™ for Windows
• Marketer’s Guide to Media 98-99

• Basic Concepts
• Sample Media Evaluation
• Answers
• Rounding Issues
• Quick Start (Reading)
• Interpreting ADplus™ Results (Reading)
• Definitions and Calculations
• 1 slide per page
• 3 slides per page
• 6 slides per page

• Print Media
• Local Newspapers
• Sample Evaluation
• Answers
• Hanes Advertisement
• SAU System
• Ad Exposure Probabilities
• Definitions and Calculations
• 1 slide per page
• 3 slides per page
• 6 slides per page
• Sources of Information
• National Newspapers
• Sample Evaluation
• Answers
• Definitions and Calculations
• 1 slide per page
• 3 slides per page
• 6 slides per page
• Newspaper Supplements
• Sample Evaluation
• Answers
• Parade Cover
• Teleflora Advertisement p.1
• Teleflora Advertisement p.2
• Competitive FTD Ad
• Definitions and Calculations
• 1 slide per page
• 3 slides per page
• 6 slides per page
• Magazines
• Sample Evaluation
• Answers
• Outdoor Advertising
• Sample Evaluation
• Answers
• Definitions and Calculations
• 1 slide per page
• 3 slides per page
• 6 slides per page
• Direct Mail
• Sample Evaluation
• Answers
• Definitions and Calculations
• 1 slide per page
• 3 slides per page
• 6 slides per page
• Second Sample Evaluation
• Answers to Second Sample Evaluation

• Electronic Media
• Network TV
• Sample Evaluation
• Answers
• Definitions and Calculations
• 1 slide per page
• 3 slides per page
• 6 slides per page
• Spot TV
• Sample Evaluation
• Answers
• Cable TV
• Sample Evaluation
• Answers
• Background Material
• Definitions and Calculations
• 1 slide per page
• 3 slides per page
• 6 slides per page
• Network Radio
• Sample Evaluation
• Answers
• Definitions and Calculations
• 1 slide per page
• 3 slides per page
• 6 slides per page
• Web/Online
• Sample Evaluation
• Answers
• Definitions and Calculations
• 1 slide per page
• 3 slides per page
• 6 slides per page
• Overview
• 1 slide per page
• 3 slides per page
• 6 slides per page

• Media Information Sources
• Arbitron
• ASI Market Research, Inc.
• Audit Bureau of Circulations (ABC)
• Bacon's Media Direct. and Software
• Broadcasting and Cable Yearbook
• BPA
• Buyer's Guide to Outdoor Advertising
• Cable Spot Advertising Directory
• Competitive Media Reporting
• Donnelly Marketing, Inc.
• Editor & Publisher Market Guide
• Gale Directory of Online Databases
• Gallup & Robinson, Inc.
• Harvey Research Organization
• Information Resources, Inc. (InfoScan)
• Interactive Market Systems (IMS)
• Marketer's Guide to Media
• Market Statistics
• McCollum Spielman
• Media Market Guide
• Mediamark Research, Inc. (MRI)
• Mendelsohn Media Research (MMR)
• Nielsen Media Research
• Perception Research Services, Inc.
• PRIZM (Claritas/NPDC)
• RADAR
• Readex
• Research Systems Corp.
• Roper Starch Worldwide
• Scarborough Research
• Simmons Market Research Bureau
• SRI International
• Standard Rate and Data Service
• Strategic AccuRatings
• Survey of Buying Power Demographic USA
• Telmar

• Advanced Concepts
• Accountability
• Reading
• Examples
• 1 slide per page
• 3 slides per page
• 6 slides per page
• Optimization
• Reading
• Examples
• 1 slide per page
• 3 slides per page
• 6 slides per page
• Flowcharts (Reading)
• Forecasting (Example Case Study)
  • Examples
  • 1 slide per page
  • 3 slides per page
  • 6 slides per page
• Media Mix (Reading)
• Advanced Project
• Accountability (Assignment)
• Download Instructions
• Magazine Data
• Table
• ADplus™ Mag20 file
• Network TV Data
• Table
• ADplus™ Netv file
• Suggested Steps
• Assignment Evaluation Criteria
• Group Project Peer Evaluation Criteria

• Setting Media Goals

• Research Applications
  • Research Applications Assignment
  • Public Service Announcements
    • Research Paper
    • Table 1
    • Table 2
    • Table 3
    • Presentation
      • 1 slide per page
      • 3 slides per page
      • 6 slides per page
  • Class Action Notice
    • Research Paper
    • Table 1
    • Presentation
      • 1 slide per page
      • 3 slides per page
      • 6 slides per page

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