Advertising Media Planning and Strategy
ADV 4300, Fall Semester 1999, Lancaster

Study Guide: Exam 3

You can best prepare for your third and final exam in this course by studying the material presented and discussed since Exam 2.  In particular, you should review the following items which are available on the course website.

Web/Online

• Overview
• Online Ad Types
• Definitions and Calculations
  -  Focus on information required to set up the media category for reach/frequency evaluation
• Sample Evaluation
• Answers

Cable TV

• Definitions and Calculations (setup)
• Sample Evaluation
• Answers

Network TV

• Definitions and Calculations (setup)
• Sample Evaluation
• Answers

Accountability

• Reading, Chapter 7, "Toward Accountability"
• Examples (overview slides 1 through 45)

Quiz 3, Fall 1999, with Answers

• Version A
• Version B

The Exam is scheduled during class time on Wednesday, December 1st.  It will consist of multiple choice, true-false, short answer and fill-in-the-blank questions.  You may be asked to do a few basic calculations.  The Advanced Concepts Sample Exams and Quizes (Summer 1999) may help you prepare for portions of the exam.

Enjoy!

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Copyright © 1997-1999 Kent M. Lancaster, Media Research Institute, Inc.  All Rights Reserved.
Revised: November 29, 1999.