Advertising Media Planning and Strategy
ADV 4300, Fall Semester 1999, Lancaster

Study Guide: Quiz 3

You can best prepare for your third and final quiz in this course by studying the material presented and discussed since Exam 2.  In particular, you should review the following items which are available on the course website.

Web/Online

• Overview
• Online Ad Types
• Definitions and Calculations
  -  Focus on information required to set up the media category for reach/frequency evaluation
• Sample Evaluation
• Answers

Cable TV

• Definitions and Calculations (setup)
• Sample Evaluation
• Answers

Network TV

• Definitions and Calculations (setup)
• Sample Evaluation
• Answers

Accountability

• Reading, Chapter 7, "Toward Accountability"
• Examples (overview slides 1 through X, where X is the last slide covered on Monday, November 15, 1999)

The Quiz is scheduled during class time on Wednesday, November 17th.  It will consist of multiple choice, true-false, short answer and fill-in-the-blank questions.  You may be asked to do a few basic calculations.  The Advanced Concepts Sample Exams and Quizes (Summer 1999) may help you prepare for portions of the quiz.

Enjoy!

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Copyright © 1997-1999 Kent M. Lancaster, Media Research Institute, Inc.  All Rights Reserved.
Revised: November 15, 1999.