Research Applications

Public Service Announcements

Alyse R. Gotthoffer and Kent M. Lancaster, "Estimating the Audience Coverage of PSAs: the Ad Council's Drunk Driving Prevention Campaign," 1999 Proceedings of the American Academy of Advertising, Albuquerque, New Mexico, March 26-29, forthcoming.

- Research Paper

- Table 1

- Table 2

- Table 3

- Presentation

· 1 slide per page, white background

· 3 slides per page, space for notes, white background

· 6 slides per page, white background

Class Action Notice

- Research Paper

- Table 1

- Presentation

· 1 slide per page, creme background

· 3 slides per page, space for notes, white background

· 6 slides per page, white background

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