Basic Media Planning Concepts: Quiz 1, Version
B
ADV 4300, Kent Lancaster, Spring 2000
1.
The
typical January prime time 30-second commercial costs $181,500 and reaches
approximately 31.1 million persons. Please
calculate the CPM based on these two figures.
Clearly show your work.
CPM: ______________ Work: ____________________________________
2.
Oxygen.com paid $2.2 million for a recent 30-second Super Bowl commercial
estimated to reach 130.7 million U.S. persons.
Please calculate the CPM based on these two figures.
Clearly show your work
CPM: ______________
Work: ____________________________________
3.
Based on
CPM alone, which commercial option is more efficient?
a.
____ Typical prime time commercial
b.
____ Super Bowl commercial
4.
Using the
information in Question 1 above, what is the rating of the typical prime time
commercial given 256.6 million U.S. persons? Clearly show your work.
Rating: _______________
Work: ____________________________________
5.
Using the
information in Question 2 above, what is the rating of the Super Bowl given
256.6 million U.S. persons? Clearly
show your work.
Rating: _______________
Work: ____________________________________
6.
Bonus:
Using the information in the questions above, how many typical prime time
GRPs could be purchased for the price of one Super Bowl commercial?
Clearly show your work.
GRPs:
________________ Work: ____________________________________
Enjoy.
Copyright © 1997-2000 Kent M. Lancaster, Media Research
Institute, Inc. All Rights Reserved.
Revised: February 03, 2000.