Basic Concepts

 pproject.gif (481 bytes) Basic Media Planning Concepts

stone03.gif (801 bytes)Adobe Acrobat Reader 4.0
stone03.gif (801 bytes)Strategic Media Planning Overview
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-  3 slides per page, space for notes, white background
-  6 slides per page, white background
stone03.gif (801 bytes)Sample Media Evaluation
stone03.gif (801 bytes)Answers
stone03.gif (801 bytes)Rounding Issues
stone03.gif (801 bytes)Quick Start (Reading)
stone03.gif (801 bytes)Interpreting ADplus™ Results (Reading)
stone03.gif (801 bytes)Definitions and Calculations
-  1 slide per page, creme background
-  3 slides per page, space for notes, white background
-  6 slides per page, white background

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