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ADplus™ RESULTS: MAGAZINES
Your
Organization
Frequency (f) Distributions
Your Client,
etc...
-------------------------------------
Typical Month
Vehicle
Message
-----------
-----------
Target: 182,500,000
f
% f % f+
% f % f+
Adults
--- ----- ----- ----
-----
0 49.5 100.0
64.0 100.0
Message/vehicle = 52.5%
1 12.7 50.5
14.8 36.0
2 9.5 37.8
8.9 21.2
3 9.1 28.2
6.3 12.2
4 12.8 19.1
4.5 6.0
5 2.8 6.3
0.9 1.5
6 1.6 3.5
0.4 0.6
7 1.1 1.9
0.2 0.2
8 0.8 0.8
0.1 0.1
Summary Evaluation
------------------
Reach 1+ (%)
50.5%
36.0%
Reach 1+ (000s)
92,079.4 65,672.7
Reach 3+ (%)
28.2%
12.2%
Reach 3+ (000s)
51,540.0
22,345.7
Gross rating points (GRPs)
148.0
77.7
Gross impressions (000s)
270,100.0
141,802.5
Average frequency (f)
2.9
2.2
Cost-per-thousand (CPM)
3.25
6.20
Cost-per-rating point (CPP)
5,940
11,315
Cost-per-net reach point (CPRP)
17,425
24,431
Cost-per-response (CPR)
0.01
0.01
Vehicle List
Rating Ad Cost CPM-MSG Ads
Total Cost Mix %
------------ ------ ------- -------
--- ---------- -----
TV Guide 21.40 122,700
5.98 4
490,800 55.8
People 15.60
97,090 6.50 4
388,360 44.2
------- ------- --- ---------- -----
Totals: 6.20 8
879,160 100.0
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ADplus™ QUINTILE ANALYSIS
Frequency GRPs
Vehicle Reach
---------------- ----------------
Quintiles %
#
Index #
%
------------ ----- ------
------- ------- ------
Heaviest 20% 10.1 5.2
178 52.8
35.7
Next 20% 10.1
3.9 133
39.3 26.5
Next 20% 10.1
2.8 95
28.2 19.1
Next 20% 10.1
1.7 59
17.6 11.9
Lightest 20% 10.1 1.0
34 10.1
6.8
------------ ----- ------
------- ------- ------
Total 50.5
2.9 100
148.0 100.0
Message
Quintiles
------------
Heaviest 20% 7.2
4.2 192
29.9 38.5
Next 20% 7.2
2.7 125
19.4 25.0
Next 20% 7.2
1.9
90 14.0 18.0
Next 20% 7.2
1.0 46
7.2 9.3
Lightest 20% 7.2 1.0
46
7.2 9.3
------------ ----- ------ -------
------- ------
Total 36.0
2.2 100
77.7 100.0
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ADplus™ VEHICLE DIAGNOSTICS
2-Use/X-Pair
------------ Total
Vehicle List Rating Reach/Source
Ads Reach
------------ ------ ------------
---- -----
TV Guide 21.40
27.94 - E 4
34.2
People 15.60
21.22 - E 4
26.9
---- -----
Total
8 50.5
Cross (X)-Pair
--------------
TV Guide - People 30.85
- E
Average Cross-Pair
Vehicle Message
------------------ -------
-------
Reach: Actual
30.85
14.50
Chance
33.58
15.54
Duplication: Chance
3.42
0.66
Actual
6.15
1.70
Ratio
86.25 87.80
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E = ADplus™ estimate; K = keyboard/import
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FOR EDUCATIONAL USE ONLY