Some Recent Research
- Alyse R. Gotthoffer and Kent M. Lancaster, "Estimating the Audience Coverage
of PSAs: the Ad Council's Drunk Driving Prevention Campaign," Journal
of Advertising Research, in press. Acrobat File.
- R. Michael Hoefges and Kent M. Lancaster, "The Critical Role of Advertising
Media Planning In Federal "Rule 23" Class Action Notice," Journal
of Public Policy and Marketing, in press. Acrobat File.
- Kent M. Lancaster and Alyse R. Gotthoffer, "The Economics of Tobacco
Advertising: Spending, Demand and Effects of Bans," Proceedings of the
American Academy of Advertising, Newport, Rhode Island, April 14-17, 2000,
p. 45.
- Kent M. Lancaster and Tara Anne Michels,
"Advertising Exposure Distributions on Electronic Newspapers," 1998
Proceedings of the American Academy of Advertising, Lexington Kentucky, March 26-30,
pp. 167-173. Acrobat File.
- Kent M. Lancaster and Tara Anne Michels,
"Web/Online Advertising: Cumulative, Daily and Incremental Reach n+,"
1998 American
Academy of Advertising Pre-conference on Emerging Media: Marketing Communication in the
Digital World, Lexington Kentucky, March 26. Acrobat
File.
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