Seminar in New, Evolving and Interactive Media
MMC 6402, Kent Lancaster

Reading List

Advertising and Internet

  1. Browning Rockwell, Cary Sullivan. Using the Web to Compete in a Global Marketplace. John Wiley & Sons, Inc., July 1998. 314 pp.
  1. Paul Dowling, Tom Kuegler, Brent F. Taylor. Web Advertising and Marketing. Prima Publishing, April 1998. 552 pp.
  1. Mary Jo Fahey. Web Advertising and Marketing by Design. Microsoft Press, January 1998. 300 pp.
  1. David W. Schumann, Esther Thorson (Eds.). Advertising and the World Wide Web. Conference on Advertising and Consumer Psychology 1. Lawrence Erlbaum Associates, Inc., March 1999. 425 pp.

Internet History

  1. Stephen Segaller. Nerds 2.0.1: A Brief History of the Internet. TV Books, November 1998. 363 pp.
  1. Joshua Quittner, Michelle Slatalla. Speeding the Net: The Inside Story of NetScape, How It Challenged Microsoft and Changed the World. Grove/Atlantic, March 1998. 336 pp.
  1. Morton Bahr. From the Telegraph to the Internet. Angle Publishing Company, Inc., April 1999. 324 pp.
  1. Christos J.P. Moschovitis, Hilary Poole, Theresa M. Senft. History of the Internet: A Chronology, 1843 to the Present. A B C-CLIO, Inc., May 1999. 310 pp.
  1. Casto. American Government Internet Guide. Wadsworth Publishing Company, August 1999.
  1. Dan Schiller. Digital Capitalism: Networking the Global Market System. MIT Press, April 1999. 320 pp.

 Cable Television

  1. Kim Maxwell, Kimberly Maxwell. Residential Broadband: An Insider’s Guide to the Battle for the Last Mile. John Wiley & Sons, Inc., June 1998. 378 pp.
  1. Walter S. Ciciora, James Farmer, David Large. Modern Cable Television Technology: Video, Voice and Data Communication. Morgan Kaufmann Pubs, Inc., December 1998. 873 pp.
  1. Patrick R. Parsons, Robert M. Frieden. The Cable and Satellite Television Industries. Allyn & Bacon, Inc., January 1998.

 Satellite Television

  1. Donald C. Mead. Direct Broadcast Satellite Communications: An MPEG Enabled Service. Addison Wesley Longman, Inc., March 1999. 320 pp.
  1. Edward A. Comor. Communication, Commerce and Power: The Political Economy of America and the Direct Broadcast Satellite, 1960-2000. St. Martin’s Press, Inc., March 1998. 276 pp.
  1. Mark Long. The World of Satellite Television. Book Pub. C., January 1998. 256 pp.

Web TV

  1. Brad Hill, Hoffman. Web TV for Dummies. IDG Books Worldwide, January 1998. 384 pp.
  1. Bruce M. Owen. The Internet Challenge to Television. Harvard University Press, January 1999. 372 pp.

High-Definition Television

  1. Joel Brinkley. Defining Vision: How Broadcasters Tricked the Government into Inciting a Revolution in Television. Harcourt Brace & Company, July 1998. 416 pp.
  1. Mark Long. The World of Satellite Television. Book Pub. Co., October 1998. 256 pp. 

Fiber Optic Communications

  1. Jeff Hecht. Understanding Fiber Optics. Prentice Hall, October 1998. 617 pp.
  1. Joseph C. Palais. Fiber Optic Communications. Prentice Hall, January 1998. 400 pp.

Marketing on the Web

  1. Joe Cataudella, Ben Sawyer, Dave Greely. Creating Stores on the Web. Peachpit Press, April 1998. 560 pp.
  1. Bud E. Smith, Frank Catalano. Marketing Online for Dummies with Cdrom. IDG Books Worldwide, January 1998. 368 pp.
  1. Cliff Allen, Deborah Kania, Beth Yaeckel. Internet World: Guide to One-to-One Web Marketing. John Wiley & Sons, Inc., March 1998. 386 pp.
  1. Marian Betancourt. The Best Internet Business You Can Start. Adams Media Corporation, May 1999. 256 pp.

 Law and Regulation

  1. T. Barton Carter, Marc A. Franklin, Jay B. Wright. First Amendment and the Fifth Estate, Regulation of Electronic Mass Media. Foundation Press, Inc., March 1998. 977 pp.
  1. Michael Botein, Douglas H. Ginsburg. Regulation of the Electronic Mass Media: Law and Policy for Radio, Television, Cable and the New Video Technologies. West Publishing Company, College & School Division, April 1998. 650 pp.

 

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Copyright © 1997-1999 Kent M. Lancaster, Media Research Institute, Inc.  All Rights Reserved.
Revised: May 19, 1999.