Strategic AccuTrack (formerly AccuRatings)
Services that Support Advertising Decisions
AccuTrack is a telephone-based radio audience measurement system that is produced by Strategic Market Research (SMR). It allows for research on radio listener behavior, station loyalty, and effective consumer targeting. Through AccuTrack, SMR produces custom research reports to assist radio programmers and station managers in finding the most profitable niches in their markets.
A related link, Radio & Records (R&R), The Industry’s Newspaper provides radio and recording industry practitioners with the latest in radio news, sales, and marketing innovations. R&R also offers airplay data for the radio industry.
Go to Strategic AccuTrack Homepage (Apparently Strategic AccuTrack does not have a homepage at this time.)
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: June 18, 1999.