Services

Arbitron

142 West 57th Street
New York, NY 10019-3300
(212) 887-1300
www.arbitron.com

Services that Support Advertising Decisions

The Arbitron Company is an international media research organization that provides information services for development of local marketing strategies for electronic media, their advertisers, and their agencies. Their areas of expertise include local US radio audience measurement services, and local market consumer measurement services for radio stations, cable systems, agencies and advertisers, new media.

Radio Survey Information measures radio audiences in 268 local markets and provides software tools for analyzing quantitative measures and incorporating them with local market consumer data.

Local Market Consumer Information provides demographic, socioeconomic, and lifestyle characteristics, and purchase intentions of consumers in 247 radio markets.

America’s Top Stations: A Format Profile provides an in-depth look at the most successful radio stations by format in the top 100 markets.

Radio Today is an annual Arbitron report that contains a set of compelling sales stories on the power of radio.

Holiday Listening Study compares and contrasts radio listening patterns during four national holidays: Memorial Day, the Fourth of July, Labor Day, and Thanksgiving Day.

Hispanic Radio Today illustrates how Hispanics used radio in 1997, and estimates population growth in the five states with the highest Hispanic population.

Arbitron NewMedia provides consumer intelligence for cable systems, advertisers, telephone companies, and advertising agencies; includes consumer information to enhance effective buying and selling of advertising, to evaluate competition, and to assess market potential.

Arbitron Data Express allows for secure delivery of market and survey data via the Internet.

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