Bacon's Media Directories and Software
332 South Michigan Avenue
Chicago, IL 60604
Tel. (312) 922-2400
www.baconsinfo.com
Contact: Stephen R. Newman, President & CEO
Services that Support Advertising Decisions
Bacon's Information Inc. publishes a series of directories that help advertisers choose and contact the media most appropriate for them. Among the directories offered by Bacon's are the following:
1. Newspaper/Magazine Directory covers all U.S. daily, weekly and bi-weekly newspapers, over 12,000 magazines and newsletters, news services and syndicates, and syndicated columnists by subject.
2. Radio/TV/Cable Directory contains information on all U.S. broadcast stations, national and regional networks, syndicators, various shows and their profiles, formats and guest usage, and on more than 100,000 broadcast management and news staff contacts.
3. Media Calendar Directory helps the user review the editorial focus of more than 2,400 major magazines and daily newspapers by providing advance information on planned special issues and sections. Detailed editorial calendar corresponding to each listing presents a great tool for targeting placement of news and advertisements.
4. Market-Specific Media Directories offer data on media in specific states (such as New York and California) and even in Western Europe (International Media Directory).
5. Subject-Specific Media Directories contain information on over 8,000 editors, reporters and producers who cover business and financial news topics. Bacon's offers a general Business Media Directory, as well as directories on two key business categories, Ccomputer/Hi-Tech and Medical/Health Directories.
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: June 18, 1999.