Buyer's Guide to Outdoor Advertising
Services that Support Advertising Decisions
The Buyer’s Guide to Outdoor Advertising provides current rate and market information for standardized posters and rotary painted displays.
There are four sections:
- Areas of Dominant Influence
: names specific US areas or markets where outdoor space may be purchased
- The Discount Digest for Poster Advertising
: contains discounts appearing on the rate cards of individual outdoor companies
- Poster Advertising Information (The White Pages)
: lists the following information by state:*Directory of outdoor advertising companies—contains contact names, phone numbers, and mailing and shipping addresses for each company
*Rate and market section—lists rates, and geographic market areas, among other information, alphabetically by state
- Rotary Painted Displays (The Green Pages)
: provides information about outdoor displays, including rates, sizes, and rotation cycles. It also offers information about the outdoor companies offering the rotary paint service arranged alphabetically by state and then by market.
Go to Buyer's Guide to Outdoor Advertising Homepage
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: June 18, 1999.