Competitive Media Reporting
Services that Support Advertising Decisions
Competitive Media Reporting (CMR) provides advertising expenditures, advertising occurrences, creative executions, and broadcast verification for more than 90,000 brands across 14 media. CMR combines data from Leading National Advertisers (LNA), MediaWatch, Radio Expenditure Reports (RER), Radio TV Reports (RTV), and Broadcast Verification Services (BVS).
They offer the following products:
Advertising Intelligence for Agencies and Advertisers
- Media Watch
reports on commercial activity for broadcast media.- Ad Detector
alerts you competitors’ commercials within 48 hours of their first airing.- StrADegy
delivers multimedia advertising expenditures and competitive advertising strategies.- Brandtraq
is a monthly CD that delivers ratings data and detailed advertising schedules.
Advertising Intelligence for Television and Radio
- Market Manager
includes monthly reporting of spot TV data with special versions for network and cable TV.- Promowatch.
- Market$pender
contains summaries of local media spending over a five-year period.- Show.tel
reports advertising for national broadcast media by show and show type.
Advertising Intelligence for Magazines
- Target
delivers five years of detailed magazine activity for consumer, PIB national, regional, and national newspaper magazines.- Competitive Ad Tracking (CAT).
- International Magazine Service.
Advertising Intelligence for Newspapers
- Adtelligence
provides detailed monthly reports of newspaper expenditures for dailies, weeklies, shoppers, and newspaper-distributed magazines.
Interwatch is designed to monitor brand advertising on the Internet. It tracks search engines, as well as television, cable, magazine, and newspaper web sites.
AdExtra creates ads that you design.
Powerflow provides flowcharting capability for CMR applications.
AdScan links CMR data with IRI (information Resources Inc.) InfoScan sales information and ratings.
Go to Competitive Media Reporting Homepage
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: June 18, 1999.