Cable Spot Advertising Directory
Services that Support Advertising Decisions
The Cable Spot Advertising Directory provides a market-by-market planning and buying guide for purchasing cable television advertising at national, regional, local, and spot levels.
It offers the following:
- A DMA ranking index, which lists each market by the estimated number of total television households.
- An alphabetical index of DMAs by name.
- Listings of national, regional, and local cable sales representatives and the markets they represent.
- Cable Systems by DMA, which lists census, ranking, and expenditure information.
- Cable Market Overview, which summarizes local advertising opportunities for each DMA.
- Cable Market Contact index, which provides cable market contacts alphabetically by name.
The Cable Spot Advertising Directory gets its data from Nielsen Media Research (DMA maps, DMA rankings, Cable TV Households) and Equifax-National Decision Systems (population, household, and consumer demand information).
Go to Cable Spot Advertising Directory Homepage (Apparently CSAD does not have a homepage at this time.)
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: June 18, 1999.