Donnelly Marketing, Inc.
Services that Support Advertising Decisions
Donnelley Marketing, Inc. (DMI) offers a series of consumer databases that provide marketers and advertisers with insight on how best to reach their target audience with the right message. There are a number of different services available.
- DQI
2: includes consumer data on over 150 million US consumers and 97 million US households. If focuses on consumers’ demographic, lifestyle, and purchase behaviors.
- SHARE FORCE
: contains self-reported data for nearly 17 million individuals who have completed surveys on their buying behaviors, lifestyle, and leisure activities
- CensusBase+4
: allows segmentation of files by appending 1990 Census variables to customer records based on their ZIP+4 Code
- DonnelleyBase
: combines sources to provide a comprehensive data appending tool; contains demographic consumer information such as age, income, and gender
- Occupant File
: allows for wide-range of targeting at a minimal cost; provides over 112 million addresses for large mass mailings, with the potential to target neighborhoods with high market potential
- News Movers Database
: a compilation of individuals and families who have moved over the last two years
- PC D.O.N.E.: offers the list brokerage community online PC access for list accounts and orders; allows for direct entering of specifications for consumer requests
- Mail Production Services
: DMI offers lettershop services which include bursting, merging and folding, on-premise printing of envelopes, stationery, and labels and personalization services which include impact and laser printing of continuous forms
- Marketing Database Management
: DMI also offers database marketing services, including needs analyses, campaign planning, and data preparation for choosing the most appropriate database for achieving objectives
- Computer Processing-Delivery-Enhancement
: offers a variety of processes and services for improving and standardizing the efficiency and deliverability of consumer mailings
- Marketing Research Services
: DMI has a staff of market researchers who can conduct consumer profile analyses, statistical analyses, and other research services
Go to Donnelly Marketing Homepage
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: June 18, 1999.