Editor & Publisher Market Guide
Services that Support Advertising Decisions
The Editor & Publisher Market Guide provides forecasts of retail sales as well as the demographic composition of different markets for newspapers.
It has four sections:
- Exclusive Market Ranking Tables
: ranks newspaper markets by a number of variables including size, population, household income, disposable income, and total retail sales
- US Newspaper Markets
: lists all cities which publish daily newspapers and provides detailed information about the cities, including population, retailing, transportation, and household information
- Canadian Newspaper Markets
: focuses on daily newspapers in Canadian cities and communities
- Exclusive Population, Income, Households, and Farm Products Tables: Lists information for all 50 states
Other related sources include:
- Market Guide CD-ROM: allows you to create customized reports for any market
- Editor & Publisher Magazine
: a weekly newspaper journal that covers issues in areas such as advertising, newspapers, public relations, new media, and new technologies
- E&P International Yearbook: provides facts about newspapers around the world
- E&P Directories and Guides:
a complete source for syndicated newspaper features including:
- *A directory of syndicates
- *Syndicate name codes
- *Titles of bylined features
- *Features by authors/artists
- *classifications of features in the US and Canada
Go to Editor & Publisher Market Guide Homepage
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: December 17, 1998.