Services

Interactive Market Systems

5 Penn Plaza
New York, NY 10001-1810
(212) 896-7100
FAX: (212) 896-7155
E-mail: sales@imsusa.com
www.imsusa.com

Services that Support Advertising Decisions

Interactive Market Systems (IMS) is an international provider of information systems for the advertising industry, including media and marketing software packages.

Market Analysis and Target Identification

IMC AID determines that kind of people who would be most and least likely to use a product or service.

NTILES identifies product users by level of usage.

PRELUDE: CROSSTAB allows for quick and easy data input capabilities.

STORYFINDER generates a lifestyle analysis for a given target based on product usage.

TAB-IT (CROSS-TAB) enables analysis of any combination of product/service, demographic, or media information.

TRENDTAB examines marketing and media trends over time.

VOLUMETRICS enables analysis of product consumption.

IMS VIEWPOINTS shows actual media and product consumption patterns among target audiences.

Print/Magazine Planning

ADCUME predicts advertising exposure to, and weekly audience accumulation of, short-term promotional materials.

ADPLAN performs optimizations for achieving maximum gross impressions for magazine campaigns.

ADCOV provides magazines that are used with ADCUME and ADPLAN.

BASWT creates target markets with weighted components.

CRANK allows users to rank magazines against a variety of different variables.

CUMENET provides net reach and duplication figures for all possible media pairs, as well as cumulative reach estimates for single magazines.

IRF evaluates individual accumulation of different magazines.

MEDAV calculates mean and median values for demographic range data.

MSCALE/MEDIA creates prototypes for unmeasured magazines or newspapers.

OPTIMIZR (SOPMO) generates optimized media schedules.

PRELUDE: PCBANK is similar to PRELUDE: CROSSTAB except it allows for offline input.

RANDF (SMO) can compare and test up to 26 alternative magazine/newspaper schedules simultaneously.

RATEEDIT creates and updates rate data for magazines and newspapers.

QUALITATIVE: CROSSTAB allows for qualitative data analysis.

Newspaper Planning

SUPERNEWS evaluates newspaper schedules.

Television Planning

PAL is a national media planning system.

TELESCOPE is a national television planning system that generates reach and frequency figures for network, cable, and spot television.

TVPLANR is a local market television planning system.

Radio Planning

PLANNER is a local market system that provides reach, frequency, GRPs, and market share values.

RADPLANR generates market-sensitive reach and frequency analysis for local radio planning.

RADPLANR, Ethnic is similar to RADPLANR. It uses Arbitron Black and Hispanic Ratings Data to generate reach and frequency figures.

RAD1 (RANKER) ranks stations or networks for individual markets.

RAD2 shows network audience distribution on a market-by-market basis.

RAD3 provides hourly analyses of Arbitron data.

RAD 4 produces a crosstab of dayparts by demographics.

RADRF produces reach and frequency reports for schedules within selected markets.

TRENDER examines audience size over time.

Intermedia

IMS FLOWCHART produces media flowcharts.

IMS MIXMASTR (SUPERMIX) evaluates total reach and frequency for a campaign.

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