Information Resources, Inc.
Services that Support Advertising Decisions
Information Resources Inc. (IRI) provides information about the marketing, sales, and distribution of consumer packaged goods. IRI information allows users to:
- Identify and convert sales opportunities
- Maximize the effectiveness and efficiency of sales and marketing expenditures
- Leverage the impact of the sales force in the field
- Strive for maximum profitability through pipeline management
Some IRI services include the following.
- IRI Advertising Exposure Analysis
allows users to determine whether an increase in advertising exposure for a selected brand contributes to increased sales.- IRI Leverage Index Description
segments TV audiences on the basis on purchase behavior.- Infoscanâ
collects retail scanner information for over 12,000 grocery and 7,800 drug stores each week. This data allows retailers and manufacturers to use the same scanner information to jointly manage inventory, plan merchandising programs, execute category management techniques, and increase profits.- BehaviorScanâ
tests key marketing variables and quantifies sales results for eight geographically dispersed test markets.- ReviewNet
contains five years of annual sales data collected from food, drug, and mass merchandiser outlets.- IRI International
provides syndicated tracking for merchandisers and retailers in nearly 40 countries.- Localized Marketing Solution Center
allows for measurement of expected annual sales for retail businesses and provides recommendations about how shelf space, merchandising, product assortment, and sales coverage can be altered to optimize sales potential.- IRI Solutions
calculates expected sales as a function of demographics by incorporating IRI’s InfoScanâ Census data.
Go to Information Resources, Inc. Homepage
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: June 18, 1999.