McCollum Spielman Worldwide
- 235 Great Neck Road
- Great Neck, NY 11021
- (516) 482-0310
- Fax: (516) 482-3228
- www.nightl.com/usa/460.html
- http://www.focusgroups.com/tmdlistg/1191g.htm
-
- Contact:
- Paula Pierce
Services that Support Advertising Decisions
McCollum Spielman Worldwide focuses on copytesting and determining the effectiveness of
advertisements.
They offer the following research services.
- AD*VANTAGE/ACT
measures the persuasiveness of an advertisement/commercial, provides
information on the advertisement’s strengths and weaknesses and summarizes brand and
copy recall after advertisement exposure.
- AD*VANTAGE/PRINT
offers magazine copytesting and measures the "stopping
power" of print advertisements.
- Disguised Exposure Radio Testing
measures the impact and persuasiveness of radio
commercials.
- PROLOG
measures attitudes toward advertisements at specific moments.
- Custom Research Division
gives clients the opportunity to customize advertisement
research based on their specific needs.
- Child Research Services Division
measures children’s attitudes toward
advertisements, as well as children’s influences on purchase decisions.
- TOPLINE
is a newsletter which highlights McCollum Spielman’s marketing and
research findings.
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Go to McCollum Spielman Worldwide
Homepage
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: June 18, 1999.