Services

Mendelsohn Media Research

841 Broadway
New York, NY 10003
(212) 677-8100
Fax: (212) 677-8833

Contacts:
Owner: Walter McCollough
President: Mitch Lurin
Vice Presidents: Patricia Glick and Anthony F. Motta

Services that Support Advertising Decisions

Mendelsohn Media Research (MMR) specializes in the investigation of upper class consumers. It provides a number of services for analyzing consumers in this group.

Custom Media Research includes subscriber and reader participation studies.

Recontact Studies are conducted among previously identified readers, product users, and demographic groups.

Custom Marketing Research provides product and price testing, market segmentation studies, package testing.

Opinion Research is generated on social and political issues.

Qualitative Research involves focus groups and in-depth interviews conducted throughout the U.S.

Customer Satisfaction Research includes corporate image studies, business-to-business satisfaction studies, and customer perception studies.

Promotion Development and Evaluation includes advertising copytesting and brand positioning studies.

Financial Research includes financial executive studies and new service evaluations.

Legal Research involves advertising claim substantiation, trademark infringement and false advertising evaluation.

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