Marketer's Guide to Media

 

P.O. Box 2006

Lakewood, NJ 08701

1-800-468-2395

www.adweek.com/store/directories.asp

Services that Support Advertising Decisions

Marketer’s Guide to Media (MGM) offers current rate and audience estimates for the major media.

It provides information on household ratings, advertisement costs, and contacts for the US as a whole and for the top 100 markets is the following media:

• Broadcast television
• Syndicated television
• Cable television
• Radio
• Out-of-home
• Magazines
• Newspapers
• Promotion media

It also provides information on custom publishing and marketing, media and marketing software, online services, and the hispanic and teen markets.

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Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.   All Rights Reserved.
Revised: June 18, 1999.