Media Market Guide

322 East 50^th Street

New York, NY 10022

1-800-242-9618

FAX: (212) 826-3169

 

Contacts:

Cathy Devine, General Manager

Jan Marcks, Production manager

Amy Konikowski, Sales manager

Services that Support Advertising Decisions

Media Market Guide is a media planning resource that lists costs and projections for markets across six media: television, radio, cable, magazines, newspapers, and outdoor.

It provides the following services:

• TV Datatrak lists every TV station that accepts commercial advertising and every major cable system, including sales directories, and contact directories

• Radio Datatrak: (1) lists every U.S. commercial radio station whether measured by Arbitron or not (2) provides information on station performance and ranking, (3) provides directories of stations by city and county in DMA markets, (4) lists station contacts, station formats, and personnel

• Radio Ranks lists the top 10 stations in every market by demographics and by format

• PrecisionPlan software features market profiles, data projections, trends analyses, market cost analyses, and media planning for spot TV

• PrecisionTrak software is designed to locate various radio and TV stations in a given market

• Snapshots is a local market multi-media profile book providing insight into unique details of different markets

Back to List of Services

Go to Media Market Guide Homepage

Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.   All Rights Reserved.
Revised: June 18, 1999.