Mediamark Research, Inc.

708 Third Avenue., 8th floor

New York, NY 10017-4182

(212) 476-0270

1-800-310-3305

www.mediamark.com

 

Contacts:

Steve Biard

Robyn Kaden, 1-800-310-3305, ext. 263

Services that Support Advertising Decisions

Mediamark Research (MRI) offers demographic, psychographic, and geographic information about US consumers in terms of their product usage, brand loyalties, and media usage.

MRI offers both marketing and media data. The marketing data provides information about the usage of 6,000 brands and 1,600 product categories. The media data measures reading time, advertising, and audience information for 236 magazines and business publications.

Other MRI services include:

• National Study: a large-scale survey of demographic, lifestyle, media, and product usage information for over 20,000 adults (18+).

• Teenmark: provides information on comsumers aged 12-19.

• Local Market Reports: provide local media and retail store data for large cities including New York, Los Angeles, Washington D.C., Boston, and Chicago.

• Upper Deck Reporter: identifies and provides information about the highest ranking income groups, including demographic information and media profiles.

• MRI Movie Study: examines viewing in theaters, VCR rental information, and movie purchases among consumers.

• MRI-Styles: analyze the following:

Leisure Styles--consumers' hobbies, activities, etc.

Comsumer Innovators--usage of and receptivity to new products

Magazine Styles--classifies magazines in terms of readership patterns

Buying Styles--includes information on brand loyalty, buying patterns

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Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.   All Rights Reserved.
Revised: June 18, 1999.