Nielsen Media Research
Services that Support Advertising Decisions
Nielsen Media Research provides television information services in the US and Canada for television networks and affiliates, independent stations, syndicators, cable networks, cable systems, advertisers, and their agencies. Nielsen data provides advertisers with television audience data used for making media decisions. They offer the following services.
- Nielsen Television Indexâ (NTI)
provides continuous audience estimates for all national broadcast network television programs.
- Nielsen Station Indexâ (NSI)
provides audience measurements for local television in 40 major markets and more than 200 Designated Market Areas (DMAâ s) in the US.
- Nielsen Homevideo Indexâ (NHI)
provides a measurement of cable, pay cable, VCRs, video discs, and other television technologies.
- Nielsen Syndication Serviceâ (NSS)
offers reports and services for syndicated programming at both the local and national levels.
- Nielsen Hispanic Television Indexâ (NHTI)
is an electronic metered service that reports Hispanic audience measurement on a national level.
- Nielsen Hispanic Station Index (NHSI)
provides viewing information in 14 markets with a significant Hispanic population.
- New Media Services (NMS)
provides custom research and start-up services for both local and national syndicated products. It also includes measurement performance of non-traditional research such as place-based media and out-of-home studies.
- Nielsen Sports Marketing Service (NSMS)
offers marketers the ability to analyze all sports telecasts by local or national broadcast, cable, or syndicated stations.
- Advertiser Services
provides information that assists in delivering more effective campaigns and in obtaining competitive information.
- Nielsen Interactive Services
provides services that track Internet growth and web advertising.
Go to Nielsen Media Research Homepage
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: June 18, 1999.