Perception Research Services
Services that Support Advertising Decisions
Perception Research Services (PRS) provides services that assist advertisers by integrating marketing strategies, brand positioning, and design strategies to create effective advertisements.
The service conducts three types of research:
- Eye-Tracking
uses sophisticated equipment that tracks research participants’ eye movement when they view an ad, package, or store shelf.- Shopper Vision
measures the effectiveness of marketing materials in a competitive environment by having participants wear special glasses that record eye movement when they shop. It also allows marketers to watch how people select items from a store shelf.- Internet Research
is similar to Shopper Vision, except participants wear the glasses when they are surfing the Internet.
PRS has a wide range of marketing expertise, including:
- Package design
- Print advertising
- Merchandising/point-of-sale
- Outdoor/out-of-home advertising
- Catalogs and direct marketing
- Internet advertising
- Logos, signs, and corporate identity
Go to Perception Research Services Homepage
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: June 18, 1999.