PRIZM (Claritas/NPDC)
Services that Support Advertising Decisions
PRIZM provides marketers and advertisers with consumer information for accurate targeting. This includes, but is not limited to profiles of buyer characteristics, geographic and demographic characteristics, and potential marketability. Services include the following:
- TelePRIZM
is a marketing segmentation system designed specifically for telemarketers; it includes demographic, lifestyle, and spending information about consumers.- Workplace PRIZM
provides profiles on the working population of different markets.- PRIZM Link Partners
provides links to various syndicated information sources, such as direct mailing lists, key databases, and product-use surveys.- PRIZM Profiles
identifies key market clusters for targeting purposes.- PRIZM License
allows for in-house access to PRIZM’s consumer profiling and database marketing information.- Neighborhoods USA
is provided by America Online. This service allows you to obtain demographic and lifestyle profiles on consumers in specific areas by entering the US ZIP code.
Claritas also provides additional services for market segmentation, and offers databases for obtaining information on:
- Business and retail
- Consumer spending
- Demographics
- Financial services
- GIS data (mapping data)
- Healthcare
- Lifestyle segmentation
- Media.
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: June 18, 1999.