RADAR
Services that Support Advertising Decisions
The RADAR® report, conducted every 48 weeks by SRI, provides radio listenership data on over 12,000 households.
There are two categories:
Custom Reports are studies conducted for individual radio networks, programming suppliers, and National Public Radio. They include analysis of radio advertisements, radio programs, news broadcasts, and perceptions of radio stations.
Syndicated Audience Research by RADAR® and SRI is conducted using telephone questionnaires administrated to randomly selected households. Each respondent is contacted daily over an eight-day period and is asked to report their radio listenership by the quarter hour. They are asked what stations they listened to and where they were listening to them.
This survey yields the following reports:
- RADAR® audience estimates
- Ratings of specific network clearances
- How and when people use radio
- Tracking trends on radio listenership.
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: June 18, 1999.