Services

Readex

2251 Tower Drive West
Stillwater, MN 55082
1-800-873-2337
(612) 439-1554
Fax: (612) 439-1564
www.readexresearch.com

Contact:
Richard L. Rogers, Sr.
Executive VP/Corporate Development

Services that Support Advertising Decision

Readex is a mail survey research company that provides information to various types of clients in the form of reports and studies. It is a full-service supplier that offers professional services. Its reports offer wide range of data from advertisement ratings and readership demographics to corporate annual report evaluation.

Readex reports are divided into three areas to better meet the needs of different types of their customers:

1. Reports for Magazine Publishers

a) On Target!™ designed to determine how readers feel about the overall power and effectiveness of an ad. The questions concentrate on the visual appeal, readability, informativeness, and clarity of the ad. The report also rates effectiveness of the ad which allows the customer to compare one ad to the next. Finally, it includes verbatim comments.

b) Message Impact® is an in-depth advertiser study that acquires both quantitative and qualitative information from its subjects. The creativity of each ad is evaluated based on its ability to get attention, its credibility and information value. The study also asks for the list of readers' actions caused by the ad and for their comments on their reaction to the ad.

c) Red Sticker™ concentrates on the original reading experience of the magazine readers. The report offers the answers to the following questions: what readers remember seeing, remember reading, and found of interest.

d) Ad Perception™ measures some basic components that an advertisement must have in order to be successful: ability to attract attention, believability, and informativeness.

e) Custom Studies cover unique and special marketing needs of Readex's clients by profiling their readers both quantitatively and qualitatively along one or more dimensions, including their reading habits, brand awareness/preference, and their personal and professional demographics.

2. Reports for Association Members

    a) Member Satisfaction Surveys single out aspects of association membership that are important to the members, determine what can be improved and what ideas association members have for new products and services.

    b) Salary Surveys provide members with financial "frames of reference," supplying the figures for average salaries and average reasonable and customary fees for various services.

    c) Industry Studies help the association members and outside interests better understand the association industry, for instance, by gauging the size of the market association members represent.

3. Reports for Corporations

    a) Editorial Audits measure the effectiveness of customer or employee publications. These studies document receipt, usage and
opinions of the magazine or newsletter. They provide the producers of the publication with valuable feedback and suggestions for its improvement.

    b) Annual Review Studies are aimed at finding out from various interested groups, such as stockholders, analysts, employees, their reaction to corporate annual reports.

    c) Custom Studies are also offered by Readex to determine the nature of the readers, including demographics, reading needs and interests. This can help corporations to show advertisers why ads should be placed in their publications.

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