Research Systems Corporation

 

110 Walnut Street

Evansville, IN 47708

(812) 425-4880

(812) 425-2844

 

Contacts:

Margaret H. Blair, President

Karl E. Rosenberg, Executive Vice-President

Services that Support Advertising Decisions

Research Systems Corporation (RSC) provides a number of services that allow marketers and advertisers to maximize advertising productivity. These services include the following:

• The Advertising Research System (ARS) provides measurements of advertising persuasiveness and selling power, and offers ways to test alternative advertising executions.
• FirstStep applies the ARS Persuasion measures during the development stage, providing an indication of advertising potential and opportunities for better advertising development.
• Outlook provides forecasting services that allow for planning media expenditures and spending.
• CATS (Competitive Advertising Testing System) allows for the identification of potentially vulnerable competitive brands with weak advertising and for the evaluation of competitive threat.
• Promotion Research System (PRS) is an in-home promotion test used to provide measures of brand awareness, usage, ARS Persuasion level, and attitudes.

 

Back to List of Services

Go to Research Systems Corporation Homepage (Apparently RSC does not have a homepage at this time.)

Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.   All Rights Reserved.
Revised: June 18, 1999.