Services

Survey of Buying Power Demographics USA

Market Statistics
355 Park Avenue South
New York, NY 10010
1-800-685-7828
www.sbponline.com
www.marketstats.com
Contact:
Carol McConway, Account Executive

Services that Support Advertising Decisions

Survey of Buying Power Demographics USA offers researchers access to population and household growth data, as well as income, sales, and spending information for consumers in various markets. It contains three editions: county, ZIP code, and city.

Survey of Buying Power (SPB) On-Line is: an Internet-based mapping and reporting service that offers the following:

Survey of Buying Power Summary Report: provides researchers with information about who lives where, their disposable incomes, and their retail sales climates

Consumer Expenditure Potential Report: reports consumer expenditure potential for about 70 products and services in any given area

Expenditure Comparison Report: Similar to the Consumer Expenditure Potential Report, except it allows comparison of up to four radii for a single report

Indexed Expenditure Report: Also similar to the Consumer Expenditure Potential Report, except this report also includes average household expenditures for each consumer expenditure category and indices for comparing these expenditures for selected radii

Demographic Trend Report: provides population demographics and household information for any given area

Income Trend Report: provides 1990 Census income information in addition to 1997 and 2002 projections

Income Comparison Report: contains the same information as the Income Trend Report, but allows comparison of multiple radii

1990 Census Comparison Report: provides information on a number of 1990 Census variables covering population, household statistics, income, and other demographic concerns

SPB Nexis: allows users to create market rankings for different variables

SPB Analyst: provides interactive mapping and reporting capabilities down to the block group level

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