Services

Scarborough Research

11 West 42^nd Street
New York, NY 10036
(212) 789-3560
Fax: (212) 789-3577
E-mail: info@scarborough.com
www.scarborough.com

Contacts:
Robert L. Cohen, President (212) 789-3666 bcohen@scarborough.com
Gary Seidner, Senior Vice President, General Manager (212) 789-3553 gary_sneider@scarborough.com
Gregg Linder, Senior Vice President, Director of Research (212) 789-1273 gregg_linder@scarborough.com
Chris Wilson, Senior Vice President, Television Sales (212) 789-1456 chris_wilson@psinet.com
Laura Ivey, Vice President, Radio (212) 789-3560 Laura_Ivey@scarborough.com
Cynthia Evans, Senior Vice President, Agency & Advertiser Sales (212) 789-3662 c_evans@scarborough.com
Steve Seraita, Senior Vice President, Print Sales (212) 789-1481 steve_seraita@scarborough.com
Deirdre McFarland, Director of Marketing & Online (212) 789-1462 dmcfarland@scarborough.com

Services that Support Advertising Decisions

Scarborough provides local market consumer information such as retail shopping behavior, product consumption, lifestyle behavior, and demographics.

Scarborough also provides consumer usage of most media, including:

Broadcast and cable television

Magazines

Newspapers

Radio

Outdoor

Yellow pages

Online

Direct mail

Other Services:

PRIME is a Windows-based delivery system that allows users to analyze and manipulate data from all 61 measured markets.

ARBITRON is a partner with Scarborough Research. This service measures local radio audiences and develops qualitative measures of local consumers.

VNU MARKETING INFORMATION SERVICES (VNU MIS) provides local market and micromarketing information, as well as information on consumer package goods, financial services and media, for example.

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