Media Information Sources

 

List of Services (Alphabetical)

Advertising Resources, World Wide Web

Arbitron

ASI Market Research, Inc.
Audience Measurement, World Wide Web
Audit Bureau of Circulations (ABC)
Bacon's Media Directories and Software

Broadcasting and Cable Yearbook

Business Periodicals Index
Business Publications Audit of Circulations (BPA)

Buyer's Guide to Outdoor Advertising

Cable Spot Advertising Directory
Competitive Media Reporting, Media Watch
Directory of Corporate Affiliations

Donnelly Marketing, Inc.

Editor & Publisher Market Guide

Gale Directory of Online Databases

Gallup & Robinson, Inc.

Harvey Research Organization

Information Resources, Inc. (InfoScan)

Interactive Market Systems (IMS)

Marketer's Guide to Media

Market Share Reporter

Market Statistics

McCollum Spielman

Media Market Guide

Mediamark Research, Inc. (MRI)

Mendelsohn Media Research (MMR)

Moody's Industrial Manual

Nielsen Media Research

Official Guide to Household Spending
Perception Research Services, Inc.

PRIZM (Claritas/NPDC)

RADAR

Readex

Research Systems Corp., ARS Persuasion Sys.

Roper Starch Worldwide

Scarborough Research

Simmons Market Research Bureau (SMRB)

SRDS: Business Publication Advertising Source

SRDS: Circulation '99

SRDS: Community Publication Advertising Source

SRDS: Consumer Magazine Advertising Source

SRDS: Direct Marketing List Source

SRDS: Hispanic Media & Market Source

SRDS: Interactive Advertising Source

SRDS: Lifestyle Market Analyst

SRDS: Newspaper Advertising Source

SRDS: Out-Of-Home Advertising Source
SRDS: Print Media Production Source

SRDS: Radio Advertising Source

SRDS: Technology Media Source

SRDS: TV & Cable Source

SRI International

Standard and Poor's Corporation Records
Standard and Poor's Industry Surveys

Standard Rate and Data Service (SRDS)

Statistical Abstracts of the United States

Strategic AccuRatings

Survey of Buying Power Demographics USA

Survey of Current Business

Tapscan

Telmar

Thomas Register of American Manufacturers
US Census Bureau
US Industry and Trade Outlook

 

Back to Course Material

 

Copyright 1997-1998 by Kent M. Lancaster, Media Research Institute, Inc.  All Rights Reserved.
Last revised: June 18, 1999.