Simmons Market Research Bureau (SMRB)

309 West 49th Street
New York, NY 10019
(212) 373-8900

Services that Support Advertising Decisions

Simmons provides detailed descriptions of various products, brands, and services in terms of the media usage and demographic, geographic, and psychographic characteristics of their US consumers.

Simmons provides two types of services: syndicated services and custom services.

1. Syndicated Services provide broad, comprehensive studies of consumers' product consumption. There are a number of different studies which provide user information about specific markets.
The Study of Media and Markets: contains in-depth information about individual media audiences in terms of brand loyalty, demographics, and their percentage of the market for any particuar brand, product, or service.
 
Simmons Teenage Research Study (STARS): provides media, consumer, and demographic information on American teenagers, aged 12-19.
 
The Hispanic Study: focuses on product usage of the Hispanic market.
 
The Kids Study: similar to STARS, except it provides product usage information for children aged 6-14.
 
CompPro: studies the buying habits of consumers who read computer and business publications or who are integral in the acquisition of new technological products for their organizations or companies.
 
The Gay and Lesbian Market Study: examines the buying habits of gay and lesbian consumers.
 
SmartMedia: provides detailed, brand-specific information, both in terms of user information and econometrical analysis.
 
BrandAdvantage: examines consumer purchasing by product category and individual brands, as well as a lifestyle and environmental brand profile for each category.

2. Custom Services offer advertisers, advertising agencies, and media practitioners with the opportunity to conduct studies that are individual to their particular needs. Some of these include:

  • segmentation studies
  • customer satisfaction studies
  • recontact studies
  • qualitative research
  • brand equity studies
  • promotional and pricing evaluations
  • the Simmons Emotional Measurement System.
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    Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.   All Rights Reserved.
    Revised: June 18, 1999.