Standard Rate and Data Service (SRDS)

1700 Higgins Road

Des Plaines, IL 60018-5605

1-800-851-7737

212-503-1016

www.srds.com

Contact:  Edward R. Padin, Vice President of Marketing

Services that Support Advertising Decisions

Standard Rate and Data Service provides media rates and data for the advertising industry.  Its publications help advertisers choose the most suitable media for their needs by providing them with accurate, objective, and up-to-date information on circulation, advertising rates, key personnel, representatives and branch offices, electronic links, latest specifications and deadlines, geographic and demographic breakdowns, contract and copy regulations, classified rates and data, and many other important categories.

The SRDS publications include:

• Business Publication Advertising Source
• Circulation 98
• Community Publication Advertising Source
• Consumer Magazine Advertising Source
• Direct Marketing List Source
• Hispanic Media & Market Source
• Interactive Advertising Source
• Lifestyle Market Analyst
• Newspaper Advertising Source
• Out-of-Home Advertising Source
• Print Media Production Source
• Production Planning System
• Radio Advertising Source
• Technology Media Source
• TV & Cable Source

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Go to SRDS Homepage

Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.   All Rights Reserved.
Revised: June 18, 1999.