Roper Starch Worldwide
Services that Support Advertising Decisions
Roper Starch Worldwide provides a variety of research services to major corporations, advertising agencies, media groups, and government agencies.
Roper provides custom services for individual client needs as well as syndicated services for general research.
Roper Reports provide insight into consumer trends as well as implications and recommendations for achieving marketing objectives and strategies. Among the reports generated are:
- Research Institute on Social Change Report (RISC), which quantitatively provides forecasting capabilities.
- Roper Affluent Report, which surveys Americans with annual incomes over $100,000 or $200,000 or more in terms of their behaviors, activities and media habits, for example.
- Limobus, which can be used to question a cross-section of consumers for product/concept testing.
- Brand Manager, in which consumers assign worth to various attributes of a brand. It can be used to assess brand loyalty and evaluate the effectiveness of advertising and promotional efforts.
- Managing Value Potential, which focuses on understanding what drives profitable customers’ satisfaction and how this satisfaction can be enhanced.
- ADD + IMPACTTM: an advertising pre-test program that measures brand equity and advertising effectiveness.
- Roper Analytical Services, which consists of a team of experienced statisticians and methodologists who perform advanced data analysis.
- Roper Youth Report: offers information about high school and youth markets (age 6-17).
- Green Gauge Environmental Tracking Program: identifies five distinct segments based on environmental behavior and activism.
- International Research: offers full-service research and coordination in over 80+ countries.
- Starch Advertising and Media Research Service: contains magazine readers’ evaluations of over 2,000,000 print ads.
Go to Roper Starch Worldwide Homepage
Copyright © 1997-1998 Kent M. Lancaster, Media Research Institute, Inc.
All Rights Reserved.
Revised: June 18, 1999.