Services

Telmar

148 Madison Avenue
New York, NY 10016
(212) 725-3000
FAX: (212) 725-5488
E-mail: sales@telmar.com
www.telmar.com

Contacts:
Stanley P. Federman, Chairman and CEO
Dick Dodson, Vice Chairman
Jennie Potter, President
Hal Lamster, Executive Vice President of Technology
Harry Appel, Executive Vice President of Business Development
Susan Lanzetta, Vice President of Administration

Services that Support Advertising Decisions

Telmar is the world’s leading supplier of media planning software and provides systems for analyzing advertising plans for both traditional and non-traditional media.

Telmar’s primary services include:

Micro Systems allows clients to receive analytic capabilities on their PCs.

Time-Sharing provides clients with instant access to Telmar’s master bank of software.

Centerpoint offers client time-sharing service as well as instant access to large databases.

Strategic Technology Consulting allows Telmar to use its computer technology to design and implement similar technology for clients.

Telmar N3P allows clients to conduct integrated marketing and media mix analyses, Services include flowcharting, media budgeting, reach and frequency analysis, brand positioning maps, effective frequency scheduling, prototyping, and crosstabbing of all authorized syndicated studies.

Advertising Internet Media Center (AMIC) is an interactive resource on the Internet that provides media information to anyone who buys or sells advertising time.

Media Planning Software and Services

The All Media Planner includes ADplus, QuickMix, and Flowmaster.

TV Spot Buyer is a new system for planning and buying local market television.

Survey Crosstabbing and Target Finding includes product and media position maps, as well as correspondent analysis.

Print Media Analysis offers optimization procedures, cost ranking, and reach and frequency schedule analysis.

Television Planning offers reach and frequency planning for both local and national television.

Radio Planning allows for cost analysis of radio plans.

Newspaper Planning provides analysis of newspapers that are audited by the Audit Bureau of Circulations.

Media Mix and Flowcharting allows for the creation of complete media plans.

Telmar Client Service provides comprehensive support for all Telmar systems and services.

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