About Global Media Research
GMRI was established in 2000 to develop, test, and use state-of-the-art, computer-based, advertising planning models for the advertising industry and advertising education. We produce advertising media planning software that is owned and distributed worldwide by Telmar Information Services Corp., the world's leading supplier of marketing-communications software. Our key associates include Kent Lancaster, Ph.D., and research consultant Alyse Lancaster, Ph.D.
Kent Lancaster is the President of GMRI and an adjunct professor of advertising at the University of Miami. He has held a number of prestigious positions in academia and the consulting sector, and he has acted as an expert witness in numerous cases involving class action notice, media and advertising law across the United States.